To put exactly the same dark grey color of the suit, use the eyedropper tool (or “ Dropper“) present only in the latest versions of PowerPoint. In addition, the suit is the only object of high contrast on the slide and unbalances the weight of the view on the right side, then, thanks to a dark grey box on the left side that rebalances the weights of the slide. In this case, the suit is perfect because it is dark grey and the dark grey contrasts with the white of my text. I select the text box and assign a background color to create as much contrast as possible with the color of the text.Īlso, the color of the box I choose is the same as the color of an object that is already part of the image. The most effective technique that I usually use to solve the problem of positioning the text independently of the image is the one of the transparent boxes. When I choose a text, I would like to not have to change it because of design problems and, therefore, I need a smarter solution. Instinctively I can move it to an area of the slide where you read better, right?Īlternatively, I just have to change the image. You can’t read it properly because it does not contrast with the background and, therefore, becomes illegible. I designed a slide on the subject of reaching goals. Now that you can place the image on the entire slide, without distorting it, can you also associate it with the actual text?īeware, the answer is not trivial at all. On the other hand, adding text to images can make all the difference. You would have said that only the images help to remember longer? For this reason, we make slides with images and text. That the image is very powerful, but if we associate it with a text label, we maximize its duration in the minds of the people.
What does the “theory of dual coding” teach us? If I show you a picture of a cat at the same time as the word “ cat“, your brain will store that information in two ways: through an image and through a writing (“ double coding“).Īt the moment you want to remember that memory, the brain will have the option to remember it as an image or as a text and, therefore, it will have more chances of recovering it in case one of the two storage modes has been lost. According to the famous “ Double-coding theory” developed by Allan Paivio at the University of Western Ontario, the human brain remembers memories more easily when they have a double coding thanks to multiple mental representations.
When you add text to images, it doesn’t just look nice, but also helps to better communicate your message.
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